Sunday, October 4, 2009

Late Night Show Suprise

Last Thursday David Letterman exposed a huge secret not only involving him, but several of his employees as well. Letterman revealed that someone had approached him about "creepy" behavior he has committed and they threatened to expose it if he did not pay him off. Letterman's response was not expected, however said by many to be a perfect PR stunt.

http://washingtontimes.com/news/2009/oct/04/lettermans-tv-admission-called-adept-pr/

Usually news like this would be seen as sinful and disgusting yet when Letterman told his audience along with millions of viewers they applauded and then laughed, as if it were just another one of his jokes. People now know it wasn't a joke. Also, many say David Letterman could not have presented this information in a better way-- being in his own environment, with his own fans, and I have to agree.

Advertising on Facebook

Recently for the first time Facebook made a profit. Previously Facebook did not have advertising, and therefore did not make a profit from it. However, they now do have advertisements that are segmented toward a specific audience.

http://www.facebook.com/advertising/?src=aw05

Although this may be annoying to Facebook users, I think it is a very smart business move for them to make. Especially with today's economy, everyone is struggling to make ends meet. I am not sure if this is the idea of the public relations person(s), or whom, but whoever came up with the idea to have advertisements along with people's internet socializing/business is very smart and still somewhat discrete to users.