Recently a blogger attacked Walmart about their employee health insurance. Due to more scrutiny than ever before, Walmart is taking a new approach, looking beyond the normal media and going straight to the source; bloggers.
http://www.nytimes.com/2006/03/07/technology/07blog.html
Walmart is telling them news, suggesting topics and inviting people to their headquarters. They are experiencing problems with bloggers posting information from Walmart, yet they do not put a source. Despite this problem, I think Walmarts PR team had an affective new approach to reach their customers and people that have issues or concerns with Walmart. Instead of letting people post negative things about their company, they went straight to the source, bloggers, and settled their disagreements.
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