September 9th, 2009 was not just a once in a life time date. It was an excuse for bands, companies, and so on to promote new products. The Beatles had their music coming out in a new form... switched from analog to digital, and lots more companies had minor advertising for their products. However, the company that made themselves most prominent with ads about their new "surprise" products was Apple.
http://www.ipads.com/could-apple-ipad-computer-launch-be-9909/
There were tons of rumors floating around the internet about what Apple was going to surprise everyone with. Apple did a good job of keeping the secret until 9/09/09 when they came out with a new itouch with a camera. Through much hype and excitement Apple managed to get a huge buzz going about their product(s) coming out on this substantial date.
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